CIM News

Exploit the power of digital BOOK OF THE MONTH Understanding Digital Marketing: Marketing strategies for engaging the digital generation The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a comprehensive and accessible guide to the world of digital marketing. One of the best-selling books in the industry, this third edition has been entirely updated to reflect key developments within the digital marketing sphere. New chapters cover topics such as e-mail marketing, online marketing metrics and content strategy. Order your copy now to receive an exclusive discount and free P&P*. View the contents pages, preface and introduction. "One of the most comprehensive yet easy-to-read books on digital marketing available." The Marketer "The seismic shift in marketing expenditure to digital makes this book a must for today's marketers... a road map to success." Colin Lloyd, former CEO, Direct Marketing Association		RRP: £19.99 CIM price: £15.99* About the author Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for over 30 years. He established the first digital agency in the UK and Ireland in 1997, before moving into corporate finance as a digital media specialist. He is now a founding partner ofMediaventure.com. Get in touch: +44 (0)1628 427427 cimdirect@cim.co.uk www.cim.co.uk/shop

*Discount offer is valid on all hard copy purchases until Tuesday 15 July 2014 and is subject to availability. For bulk purchases please call +44 (0)1628 427427. This promotion cannot be used in conjunction with any other promotions. Free delivery applies to this title only and is available to UK addresses only. For delivery charge details to addresses outside the UK please contact us. The CIM News Page posted "By Mike Armstrong"

Marketing News

This week's articles from the magazine of The Chartered Institute of Marketing Contact Subscribe Advertise     Brand storytelling: campaigns with real-life stories Great storytelling has become an essential ingredient in all successful marketing campaigns. But forget toned models and polished actors, top brands are starting to use real-life stories with real people in their campaigns. Such stories have ranged from women who learn to celebrate their natural beauty (Dove) to a man who pays a surprise visit to his mum in India (British Airways). So why are brands delivering a dose of reality to consumers? And how can these stories remain authentic? TM asks brand experts on how marketers can master this storytelling strategy. Read more   RELATED LINKS People brands: four case studies Beyond cookies: is the end nigh? Interactive billboards: an instant win?    Follow The Marketer on Twitter THE MARKETER TABLET APP IS FREE   FROM THE KNOWLEDGE CENTRE 5 key strategies for successful mobile engagement Today, organisations interact with their customers through many digital and non-digital channels. The empowered consumer expects a seamless brand experience on those channels. Download this report to find out five key strategies for successful mobile engagement. Download now. Sponsored by IBM   ADVERTISEMENTS The marketer's guide to social media 2014 Try The marketer's guide to social media 2014 to establish which social media tactics will help you achieve the greatest ROI and see how to leverage them to deploy winning campaigns. Download now.   CIM UPDATE Content vs experience marketing: what do digital customers value most? Join CIM on 18 June for a lunchtime webinar in which Nick Baggott explains how to get the balance right between content marketing and customer experience, and offers practical advice on how to use digital from acquisition to engagement. Register now. Marketing manager, digital marketing Imperial College London Greater London £33,590 - £41,540 per annum Marketing manager The Portland Hospital Greater London £Competitive   More jobs   Advertise a vacancy here or contact the team on +44 (0)20 7880 6235     Why website personalisation matters     Many companies haven't transferred and translated their business objectives to the online world. Instead the focus has been on redesign, user experience and SEO. Download this report to find out why website personalisation matters. Download now.           Knowledge centre sponsor:

Marketing News

	Marketing News
	Marketing Advice Daily update ⋅ January 18, 2014
	NEWS
	Daily Mail 'Cold-call'marketingdoesn't work, finds UK survey domain-B - Asking marketers to hang up on such calls, CitizensAdvice described the findings as ''indicative of marketing that is nothing more than a nuisance''. Flag as irrelevant
	Top Split Testing Tips for Inbound Marketers Business 2 Community - Some may think split testing is just another marketing buzzword – that it has more in common with fluffy phrases like “evidencing” and “going forward” ... Flag as irrelevant
Posted "By Mike Armstrong"

PR News & PR Tips

PR News Job Board Press Subscription What You're Sharing 5 Questions for Brands to Ask a Potential Content Partner Picking the Right PR Tune for a Media Tour PR Insider: What the UN and NGOs Can Learn from PR Pros 12 Questions You Need to Ask About Your CSR Program The Email Pet Peeves That Really Tick Us Off Features & Water Coolers Words and Phrases to be Banned, 2014 Edition 5 Ways to Make a Successful Leap to Brand Storytelling 12 PR Tips for Working with Media What Brands Need to Know About Facebook’s Latest Acquisition Subscriber Content Playing Nice in a Multifaceted Media Environment Gauging What Makes the Top Brands Click Activists on Social Media Create a New Challenge for Communicators PR & Marketing Jobs Account Manager / Senior Account Executive – SmithSolve - NJ Consumer Analyst & Public Relations Manager – Hewlett Packard – CA Senior Manager / Director of Press Relations – Pulmonary Hypertension Association - MD Reach over 2,000 candidates, post your job today Related Items Media Pitching Webinar Jan. 28 PR News’ Reader-Curated Issue Poll – Chance to Win a $50 Gift Card FREE 72-Hour Access to PR News’ Digital Open House Receive 10% Off Your Job Board Purchase With the Code 012014 Save the Date! Writing Boot Camp February 4 | San Francisco Digital PR Summit February 5 | San Francisco Social Media for Nonprofits Workshop February 26 | D.C. Nonprofit PR Awards Luncheon  February 26 | D.C.  Agency Elite Awards Entry Deadline: March 14 Platinum PR Awards Entry Deadline: May 9 Questions: Emailkmchale@accessintel.com About PR News:  PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. For more information visitprnewsonline.com. Posted "By Mike Armstrong"