 Exploit the power of digital BOOK OF THE MONTH Understanding Digital Marketing: Marketing strategies for engaging the digital generation The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a comprehensive and accessible guide to the world of digital marketing. One of the best-selling books in the industry, this third edition has been entirely updated to reflect key developments within the digital marketing sphere. New chapters cover topics such as e-mail marketing, online marketing metrics and content strategy. Order your copy now to receive an exclusive discount and free P&P*. View the contents pages, preface and introduction. "One of the most comprehensive yet easy-to-read books on digital marketing available." The Marketer "The seismic shift in marketing expenditure to digital makes this book a must for today's marketers... a road map to success." Colin Lloyd, former CEO, Direct Marketing Association |  RRP: £19.99 CIM price: £15.99* About the author Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for over 30 years. He established the first digital agency in the UK and Ireland in 1997, before moving into corporate finance as a digital media specialist. He is now a founding partner ofMediaventure.com.  Get in touch: +44 (0)1628 427427 cimdirect@cim.co.uk www.cim.co.uk/shop      | |
*Discount offer is valid on all hard copy purchases until Tuesday 15 July 2014 and is subject to availability. For bulk purchases please call +44 (0)1628 427427. This promotion cannot be used in conjunction with any other promotions. Free delivery applies to this title only and is available to UK addresses only. For delivery charge details to addresses outside the UK please contact us. The CIM News Page posted "By Mike Armstrong" |
