Marketing News

This week's articles from the magazine of The Chartered Institute of Marketing Contact Subscribe Advertise     Brand storytelling: campaigns with real-life stories Great storytelling has become an essential ingredient in all successful marketing campaigns. But forget toned models and polished actors, top brands are starting to use real-life stories with real people in their campaigns. Such stories have ranged from women who learn to celebrate their natural beauty (Dove) to a man who pays a surprise visit to his mum in India (British Airways). So why are brands delivering a dose of reality to consumers? And how can these stories remain authentic? TM asks brand experts on how marketers can master this storytelling strategy. Read more   RELATED LINKS People brands: four case studies Beyond cookies: is the end nigh? Interactive billboards: an instant win?    Follow The Marketer on Twitter THE MARKETER TABLET APP IS FREE   FROM THE KNOWLEDGE CENTRE 5 key strategies for successful mobile engagement Today, organisations interact with their customers through many digital and non-digital channels. The empowered consumer expects a seamless brand experience on those channels. Download this report to find out five key strategies for successful mobile engagement. Download now. Sponsored by IBM   ADVERTISEMENTS The marketer's guide to social media 2014 Try The marketer's guide to social media 2014 to establish which social media tactics will help you achieve the greatest ROI and see how to leverage them to deploy winning campaigns. Download now.   CIM UPDATE Content vs experience marketing: what do digital customers value most? Join CIM on 18 June for a lunchtime webinar in which Nick Baggott explains how to get the balance right between content marketing and customer experience, and offers practical advice on how to use digital from acquisition to engagement. Register now. Marketing manager, digital marketing Imperial College London Greater London £33,590 - £41,540 per annum Marketing manager The Portland Hospital Greater London £Competitive   More jobs   Advertise a vacancy here or contact the team on +44 (0)20 7880 6235     Why website personalisation matters     Many companies haven't transferred and translated their business objectives to the online world. Instead the focus has been on redesign, user experience and SEO. Download this report to find out why website personalisation matters. Download now.           Knowledge centre sponsor: