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Influencer marketing is evolving. As it dominates the advertising industry, it faces a dirty name proposed by some on occasion whereas others see it as a democratized creation opportunity. Consumers look for somebody to inspire them and influencers do just that. Because of its rapid growth, the industry appears to grapple nowadays with the notion of inauthenticity and therefore not abiding full disclosure guidelines and more seriously, the Federal Trade Commission. “If you see that […]
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