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For decades, good marketing was good marketing – whether or not the company behind the marketing had a soul. But GenZ is changing the game for brands, and this next generation of consumers is now every marketer’s top priority. At #SMWNYC, Mary Noel Director at DoSomething Strategic, a social impact consultancy, shared insights on the generation that wants brands to stand for something, even if it’s controversial. GenZ, those born before 1997 are the largest and […]
The post Incorporate Purpose into Your Messaging with These 5 Rules from DoSomething Strategic appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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