International Business / PR Event in San Francisco

PR News’  Writing Boot Camp & Digital PR Summit  The Westin Market Street, San Francisco Register Now (One and two day packages are available, along with group rates.) The Goal: To make you the writing and digital PR expert at your organization. Join PR News for the Feb. 4 Writing Boot Camp, featuring speakers from Wells Fargo, The San Francisco Chronicle, Hotels.com and more, to get the how-to’s from expert trainers in writing SEO-optimized and shareable press releases, crafting email pitches that cut through the clutter, developing effective social media content and applying storytelling concepts to your PR messaging. The day after the Writing Boot Camp, we also invite you to attend PR News’ Digital PR Summit at the Westin Market Street, where we will zero in on digital communications best practices that help drive organizations’ reputations, media profiles and profitability.

By attending the Digital PR Summit & Writing Boot Camp, you’ll learn how to:

Simplify your language and avoid the use of complex or vague industry jargon Think like the journalists and bloggers you’re pitching Develop social media outcomes that you can actually reach Use your editorial savvy as a communications pro to customize content type and tone to relate to a wide range of audiences Be inspirational on Pinterest and drive pinners back to your brand pages Make current news relevant to your brand Research target keywords and implement them to gain better visibility and increase brand exposure on search engines Spot opportunities within your organization for brand storytelling Create content that generates maximum engagement and appears in your target audience’s news feed at high-impact times Measure the effectiveness of your messaging on Twitter Use search, listening, social and other inputs to determine content areas that are both of interest to your audience and authentic to your brand Write tweets that cut through the clutter and are likely to be retweeted Avoid subject lines that tease but aren’t backed up by the email’s content Bridge the gap between good writing and effective storytelling Your brand is part of the 24/7 news cycle whether you want it to be or not—at this very moment it is being discussed in a digital public forum. You can’t afford not to be part of that conversation—and, for that reason, you should not miss PR News’ acclaimed Digital PR Summit. Session leaders from Dell, Revolt, Twitter and more, will share in-depth case studies of their online strategies-from concept to creation to execution-and will leave ample time to answer all of your questions. And, best of all, you’ll get to engage with these leaders and your peers in beautiful San Francisco. Sign Up Your Team Today Questions? Contact Senior Marketing Manager, Laura Snitkovskiy atlaura@accessintel.com Connect With Us: Posted "By Mike Armstrong"