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Authenticity is mentioned a lot in marketing. It’s the image and aesthetic that brands, companies and influencers alike all seek to portray in order to gain consumer confidence and trust. During #SMWNYC, Strategy Innovation Executive for Salesforce, Lola Banjo identified the key to authenticity is allowing yourself to be vulnerable. Stop caring about what others think What prevents us from truly being vulnerable is a subtle vice: caring too much about what others think of […]
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