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PANTONE has announced its ‘Color of the Year’ for 2019: the optimistic ‘Living Coral’ (PANTONE 16-1546).
After 2018’s intense ‘Ultra Violet’ hue that spoke of complicated, unpredictable times, 2019 ushers in a tide of relief.
The vibrant yet gentle ‘Living Coral’ is an offering of shelter, warmth and nourishment, as well as represents buoyancy in the ever-changing landscape.
It’s also a beacon of authenticity, which is much needed in a world that’s submerged in social media and digital technology.
“Sociable and spirited, the engaging nature of PANTONE 16-1546 ‘Living Coral’ welcomes and encourages lighthearted activity,” the color authority describes.
Additionally, the color rides on the wave of last year’s desire to dabble in uncharted creative outlets; ‘Living Coral’ channels people’s inclinations towards playful expression.
Whether on social media, out in nature, or underwater, the naturally vivacious ‘Living Coral’ “mesmerizes the eye and mind,” PANTONE says.
PANTONE ‘Living Coral’ is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
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