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“Once upon a time…” is how Marcus Collins, Chief Consumer Connections Officer of Doner Advertising, began a discussion on the importance of storytelling and why it is the real currency of branding culture. Collins emphasized that storytelling facilitates information exchange and behavioral norming, making it key to not just branding, but everyday life. Join SMW Insider to watch this #SMWNYC session Subscribe People are social animals by nature. They exchange information, facts, knowledge, warnings, experiences, […]
The post Why Storytelling is the Real Currency of Brand Culture: Actionable Perspectives from Doner Adveritsing appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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