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The influencer model isn’t a new one and it’s evolved. There are now new niches to explore and micro-influencers, along with micro-audiences, have dug their feet firmly in the community, making authentic content more important than ever. “They have a direct connection and trust with their audience already,” explained BuzzFeed‘s Supervising Video Producer, Erin Phraner during a #SMWNYC panel. She was joined by Augusta Falletta, Director of Partnerships, and Essence Gant, Beauty Director. What is the […]
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