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Global sportswear brand UnderArmour has successfully transformed its social feeds from being advertising space to content channels. Since partnering with Jason Mitchell’s Movement Strategy, they’ve become a force on the internet by making stuff that people actually want to watch. As times change, the world changes. Old methods and ways of doing things become repetitive and simply don’t work anymore. That fact sticks with production models. These days, brands can’t promote their product by flooding […]
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