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An effective social media strategy heavily consists of listening to your audience. Listening, in this case, entails analyzing your consumers’ likes, wants and needs for deeper understanding. During a #SMWNYC session hosted by NetBase, social strategists from Stella Rising, Rockefeller Foundation, Relevent Sports, and GMR Marketing discussed this theme and laid out how they use social media analytics listings tools to build consumer profiles that allow them to identify upcoming trends which ultimately inspire engaging and successful campaigns. […]
The post Social Listening: How Analytics Tools Establish Dialogue Between Brand and Consumer appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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