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In today’s hyper-segmented world, individuals are constantly bombarded with promises from brands who “get” them. Attention is scarce, so how can brands stand out and reach critical audiences? Addressing the crowd at #SMWNYC 2019, CEO of YouGov Data Products, Ted Marzilli, joined Karen Reynolds, Social Media Consultant at Nationwide, and Dace de la Foret, Director of Enterprise Brand Social Media at Nationwide, to discuss how Nationwide and YouGov have partnered to create carefully tailored content that […]
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