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It’s the era of the empowered consumer. Although the young and diverse 18-34-years-old consumers are now more hard to reach than ever before, brands must face the challenge to meet them where they are — with the content they crave. During a #SMWNYC talk, Paul Kontonis, CMO of WHOSAY for Viacom Ad Solutions joined Thomas Burkhardt, CMO & SVP of Global Brands for Marketing & Design at Marchon Eyewear and Donald Buckley, CMO of Showtime Networks […]
The post Navigating Storytelling in a Fragmented Media Landscape: Actionable Tips from WHOSAY, Showtime Networks & Marchon Eyewear appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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