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Early on in his session, “See Business Differently: How AmEx Raised the Conversation to Sell Value, Not Just Products,” the company’s Chris Marino, director of digital media acquisition, showed a sampling of ads from other credit card companies jockeying for share of the market. The visual show to the audience provided context for why American Express was looking to approach the space in a different way, not only visually but in the value, they offer […]
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