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There are a lot of factors to consider when selecting an influencer to work with on a marketing campaign. Demographic, geographic, following and engagement, that it can be hard to identify the most important element. Join SMW Insider to watch this #SMWNYC session Subscribe In a session hosted by Collective Bias: An Inmar Platform, Susan Borst, Vice President of Mobile at the Interactive Advertising Bureau (IAB), joined industry experts from Campbell Snacks, Dollar Shave Club, […]
The post Here’s How Collective Bias Chooses Influencer Partners: Balancing Demographics with Data appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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