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Focus on being ‘data-informed, rather than data-driven’ advises Terry Rice, Digital Marketing Expert-in-Residence for Entrepreneur Media. While data can tell you who is buying your product or service, it usually can’t tell you why they choose to do so. Social listening can help. At #SMWNYC, Rice shared a five-step approach, taken from design thinking, to understand why people buy your products or services, and how to use empathy maps to inform stories that will highlight […]
The post Entrepreneur Media’s Advice for Using Empathy Maps to Tell Better Stories appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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