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“There’s no reason to do anything you’re doing, unless you’re seeking to change someone.” This sentiment, shared early on in Seth Godin’s closing keynote, “Social Media and the Revolution,” could be taken cynically: changing a behavior for the benefit of a corporation, to sell a product or service that they may or may not need. But with his trademark earnest energy, Godin managed to sell a rapt audience that idea with the best of intentions. […]
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