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Burger King is pulling out all the stops by ensuring that angry drivers will be appeased while stuck in a traffic jam. Together with advertising agency We Believers, the fast food chain has introduced the ‘Traffic Jam Whopper’, a delivery service that sends its food items to customers who are stuck behind the wheel in congested areas of Mexico City. Using real-time traffic data, the chain tracks frustrating traffic jams, and signals drivers through digital […]
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