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Having a relationship with the consumer requires an evolution in the building of your brand. Consumer-led and data-driven storylines that are rooted in meaningful truths are what are contributing the most to the success of a brand. But that does not happen overnight and telling your story is a must. Eric Edge, SVP, Brand and Communications at Postmates shared how some brands are pioneering new storytelling techniques that audiences can connect to in a way […]
The post A Brand Must Evolve to Achieve Personalized Storytelling, says Postmates SVP Eric Edge appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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