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Department stores constantly come under fire for supposedly copying the designs of other brands or artists. The next to cry thief is footwear retailer Vans, which alleges that Target has ripped off its iconic sneaker design.
Per a new lawsuit that was filed in California last Thursday, Vans claims that Target has stepped over the line with its uncanny ‘Camella Lace Up Sneakers’. The skate shoe brand believes that the product infringes on the trademarks of its ‘Old Skool’ silhouette.
The footwear company argues that the department store isn’t just leeching off the popularity of ‘Old Skool’, but it is also piggybacking the original sneaker’s fame to promote its own ‘Wild Fable’ series, which the supposedly infringing item belongs in.
It also cites an online review by a customer of Target, who gave the dupe a five-star rating and sang praise about the “fake Vans.”
The ‘Old Skool’ sneakers—which are built with suede and canvas uppers—are priced at US$60, whereas Target’s polyester knockoffs retail at just US$15.
Vans is asking for Target to cease, as well as destroy, all sales and marketing of the ‘Camella Lace Up Sneakers’. The latter is also expected to pay for damages and attorney fee.
Check out some photos of Target’s US$15 “fake Vans” below.
Vans Sues Target For Copying Their Iconic “Old Skool” Sneakers https://t.co/MB4eAOPGxI pic.twitter.com/2cq68YbHeK
— BallerAlert (@balleralert) December 23, 2018
Image via Target
Image via Target
Image via Target
[via Footwear News, images via various sources] http://bit.ly/2EPMJpE
The post Vans Kicks Up Infringement Storm With Target Over ‘Old Skool’ Knockoffs appeared first on Digital Marketing Agency | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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