Wednesday, 9 April 2014

Marketing News from the CIM


 
 
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This week's articles from the magazine of The Chartered Institute of Marketing
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How to manage your brand online: 10 basics

When it comes to managing an online business, every aspect of your brand needs to be covered. From security to choosing the right social media platforms, TM sets the groundwork with 10 important basics to get right. 

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FROM THE KNOWLEDGE CENTRE
How to get rid of stage fright 
Your credibility is your only currency when you present in front of others. If your audience doesn't trust you, your message will fall on deaf ears. This report will teach you how to calm pre-presentation nerves. Download now.
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Many companies have turned to social media monitoring to find the critical insights hidden among the noise of the social sphere. This document will detail the impact of social media monitoring and analytics. Download now.
 
CIM UPDATE
Brand behaviours on social media 
CIM has launched its 2014 Digital Marketing Benchmark. It focuses squarely on digital and social media and is held in partnership with YouGov and Bloomberg Media. Part one - around brand behaviours on social media - is now open and ready for your participation. Take part now to be in with a chance of winning a place at CIM's Digital Summit in June.


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