Social Media News

March 21, 2014 Social Marketing - Week in Review Social Marketing: How to Take the Local Approach We tend to keep tabs on the huge companies out there who are really killing it on social media. Campaigns like those put forth by the likes of Oreo or Ford stay on our radar because they set the trends. What you may not know is that social media marketing can extend into the local market as well. In fact, a report put together by BIA/Kelsey for Surefire Social showed that 60% of franchise businesses use their Facebook pages for local promotions. This well surpasses the percentage of national brands that use other promotional efforts to target the local space, with 43.2% saying they use newspapers and just 36.8% indicating they use email marketing...  Click to continue reading. 3 LinkedIn Search Tricks That Will Make You Dangerous If you use Lead Builder and Premium Search, then you already know how effective they are for sales prospecting in LinkedIn's 277M+ member base. You probably already know the basics, like how to create lead lists using custom criteria to find new accounts. But there are a few tricks you may not be using that make these robust sales solutions extra lethal...  Click to continue reading. New Social Media Research That Could Change Your Strategy Are you managing social media for your business? Do you pay attention to the trends happening across the social web? If so, you already know how the rules and landscape of social media marketing are always changing. But what you don't know may not only surprise you, but also may make you think twice about your social media strategy. Here are four surprising social media research findings you should leverage for your social media strategy.  #1: Users 'Like' Facebook for Social Logins...  Click to continue reading. The Terrifying Social Media Game That's Already Claiming Lives How far does a game need to go before it's no longer a laughing matter? A new social media game called Neknomination seems to have answered that question. An Internet-assisted drinking game originating with a pro athlete in the UK, a game of escalating challenges has already been blamed for several deaths around the world. It has drawn attention to the difficulties of monitoring the way young people use social media, as well as the persistent dangers of excessive drinking for people of all ages. Thankfully, the tragedies surrounding Neknomination have inspired some to alter the game to do some good...  Click to read more. Prevent Chaos in Your Organization with the Right Social Media Tools. Here's a Great Free White Paper: Enabling the Business with Social Relationship Platforms   The role of the IT leader is changing. Social media efforts are taking an increasingly important role and CIOs are tasked with facilitating organization-wide adoption of social media in a secure, compliant manner. Do you have the information you need to make an informed decision?  Click here to download:http://socialbusiness.hootsuite.com/whitepaper-enabling-the-business-with-social-relationship-platforms.html?Last_Associated_Campaign__c=701a0000000j3T3   This white paper from HootSuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship platforms to:  * Facilitate the organization-wide adoption of social media in a secure, compliant manner  * Consolidate social content and channels for improved access control  * Minimize risk while leveraging social media to improve customer service, market products and services, and gather customer feedback ...     Click here to read more and download your free copy today! Join us at Social Media Marketing World 2014! What makes this event different? Beyond meeting friendly social media pros who are at the top of their game, here's what makes Social Media Marketing World unique:  Highly valuable, pitch-free content - our trademark at Social Media Examiner.  Extensive networking opportunities - you'll make priceless professional connections because we built this event to include networking after keynotes and lunch, and a memorable opening night party on an aircraft carrier-the USS Midway!  San Diego waterfront in late March - while much of the country is thawing out, you'll enjoy a land and sea experience in sunny San Diego at the bayside Manchester Grand Hyatt San Diego.  First-class conference experience - from the moment you arrive on Wednesday, you'll be provided for at every turn.  You'll never be left wondering what to do or where to go.  Vacation opportunity - if you've never visited America's Finest City, why not come early to San Diego and make a vacation out of it?  Beaches, surfing, the world-famous San Diego Zoo, SeaWorld, LEGOLAND, San Diego Safari Park and tons more... Click here for more information or to register... Michael Crosson Moderator and Publisher www.SocialMediopolis.com  We're now over 810,000 members in the group on LinkedIn, which makes us the 3rd Largest LinkedIn group! Congratulations. Join us on Social Media Below! STAY CONNECTED

Posted "By Mike Armstrong" - The Voice of Social Media