http://bit.ly/1WhwW2j
Automobile company Chevrolet forgot about their Spanish-speaking audience when they came out with their Chevy Nova. How so, you ask? “No va” translates to “doesn’t go” in Spanish. United States-based brands have to remember the rest of the world, GroupM‘s Managing Partner and Global Head of Social, Kieley Taylor advised, as well as the diversity within their own countries. Join SMW Insider to watch this #SMWNYC session Subscribe In order to remain culturally nuanced, Taylor shared […]
The post Marketers and the Rest of the World: Tips for Remaining Culturally Nuanced from GroupM’s Kieley Taylor appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
from WordPress http://bit.ly/2VTmCr3
via IFTTT
