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Image via Carlsberg UK Newsroom Carlsberg has retracted its longstanding claim that it produces “probably the best beer in the world.” Early signs of its existential crisis became apparent when it promoted nasty tweets likening its booze to the taste of “Satan’s piss.” It later became clear that the bizarre move was part of a £15 million (US$19.6 million) move to reposition the company for upmarket drinkers. This comes with a change to the beer’s […]
The post Carlsberg Confesses It Doesn’t Have ‘Best Beer In The World,’ Overhauls Brand appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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