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Visitors to National Parks in the US would inevitably have come across signage with the same distinctive lettering. The iconic type, comprising capitalized letters carved with rounded edges, is not an actual typeface, as discovered by information designer Jeremy Shellhorn. While on sabbatical as an associate professor of design at the University of Kansas, Shellhorn worked as a designer-in-residence at Rocky Mountain National Park in 2013. While redesigning the park’s newspaper, Shellhorn discovered that this […]
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