Tuesday 5 February 2019

Meme Responsibly: Marketing Lessons from the Jerry Media Fiasco

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We’ve all seen it: the pithy yet relatable sans serif commentary. The accompanying GIF or image that punctuates it. And the string of comments directing followers to their friends, with choruses of “same!” or “extremely me” signaling success. This form of meme is proliferating wildly across the internet, much to the delight of their creators…and to the frustration of those whose sentiments are stolen in the process. How Do You Make Enemies With Memes? This […]

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