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Burger King Global CMO Fernando Machado believes marketing is a combination of logic and magic, and that creativity is a driving force to build brands and achieve business results. When asked by Viacom Head of Ad Solutions Sean Moran, whom he sat with for a fireside interview at CES, about the fine line between the art and science parts of marketing, Machado said we need both. “Everyone has the same data. So, if you’re just […]
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