Monday, 11 February 2019

Hong Kong Ballet’s Campaign Suds Up Copycat Ads By Washing Machine Brand

http://bit.ly/1WhwW2j

Original campaign (left) VS “plagiarized” campaign (right). Image courtesy of Design Army, original image shot by Dean Alexander Chinese washing machine brand Little Swan has gotten itself drenched in controversy after social media users discovered that it had sponged off a popular campaign by Hong Kong Ballet. Side-by-side screenshots shared with DesignTAXI reveal that the electronics retailer’s ads—published on Chinese social network Weibo in January 2019—mimic the choreography, art direction, props and set designs of […]

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