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[Click here to view the video in this article] Supermarket company Sainsbury’s has teamed up with creative communications agency Portas to create a campaign that dismisses unrealistic views of women’s bodies. Titled ‘#AllBoobsWelcome’, the campaign sees the supermarket’s in-store retail brand TU celebrating boobs of various sizes and shapes. According to Portas’ research, 71% of women felt that lingerie ads were meant to appeal to men instead of women. 76% of women also wished to […]
The post ‘#AllBoobsWelcome’ Encourages Women To Embrace Breasts Regardless Of Size appeared first on Digital Marketing Cardiff to Swansea, Wales | Sales and Marketing Consultants | Business Growth Specialists | Speaker | Sales and Marketing Trainer. http://bit.ly/1WhwW2j
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