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Lingerie brand Victoria’s Secret has been plagued with controversies, after one of its leaders Ed Razek mentioned he did not cast plus-size or trans models on the runway as the fashion show “is a fantasy.”
Now, Navabi, which calls itself as “the global leader in plus-size fashion”, has hit back with its own inclusive version of VS’s signature annual show, featuring plus-size women, to combat “ridiculously outdated attitude.”
Before Victoria’s Secret’s 2018 annual event was taped, Razek told Vogue that he wanted to do a “television special” featuring plus-size models but he claimed “no one had any interest in it.”
This quote triggered Navabi to include it in its campaign video, followed by the line, “our models thought your attitude to body diversity was so out of touch it felt like a spoof. So… they decided to make fun of you a little.”
The campaign shows five models decked in underwear and angel wings, asking “Hey Victoria, what’s your secret? The secret is that you don’t care about most women.”
The campaign garnered positive reactions by social media users, who are sick of the lack of diversity in the fashion industry with one Twitter user writing, “This was way more interesting than the VS show.”
When @VictoriasSecret's chief marketing officer says 'nobody was interested' in plus size women, we say… what planet are you on? So 24 hours after your show, here's our own, making fun of this ridiculously outdated attitude… #VSFashionShow pic.twitter.com/Ktjy5wQj18
— navabi (@navabiFashion) December 4, 2018
The #VSFashionShow is ‘the most watched’ fashion show in the world. Each year they send women down the runway with just one size and shape body. ‘Angels’ they call them, as if only this one idea of the ‘perfect’ body gets into heaven.
— navabi (@navabiFashion) December 4, 2018
68% of women in the USA are plus size, yet their Chief Marketing Officer Ed Razek says ‘nobody was interested’ in them featuring plus women, and this year the body diversity of the show looked the same as every year. VS needs to get with the times or get out of the way.
— navabi (@navabiFashion) December 4, 2018
Well this is weird… we put out a video "Hey, Victoria, what's your secret…" telling them to wake up & be size inclusive. Now, they've followed that with their video "This is our secret", with the *same* single size models. What gives?https://t.co/SL6aKsJrMQ
— navabi (@navabiFashion) December 6, 2018
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The post Plus Size Models Hit Back At Victoria’s Secret With Inclusive Fashion Show appeared first on Digital Marketing Agency Cardiff, South Wales & Website Marketing inc. Sales and Marketing, SEO & Social Media Consultancy, Training & Services. https://ift.tt/1WhwW2j
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